freelance videographer / editor / social content
making content that people actually watch.
video views aren’t everything but they can be a genuine reflection of the value you provide to a fast-scrolling audience.
(check the last case study on viewer retention)
Canterbury Bulldogs (NRL)
followers: 320k
previous average reel views: 120k
previous views to followers ratio: 37.5%
key metrics:
50 reels over 400,000 views
13 reels over 1,000,000 views
made 2 of their Top 3 all-time most viewed reels
#1 team in the league for video engagement in Q1, 2026
average reel views of +400k (x3 above average)
views to followers ratio increased to 150%
Professional Athlete
followers: 80k
previous average reel views: 117k
project: one-off video of their season.
key metrics:
472k views (x4 their average)
their most viewed reel of all time
outperformed reels collabed with RedBull AU (700k followers), NRL (1.5m followers), Puma AU (70k followers)
Canterbury Bulldogs (NRLW)
followers: 15k
notes: new women’s team in the league with 0 followers. only won 3 games all season and had a ‘content ban’ for 1/3 of the season.
key metrics despite handicap:
Ranked #1 in league for videos over 100k views
Ranked #2 in league for videos over 30k views
Ranked #2 in league for overall social engagement across Instagram and TikTok
Charity Golf Tournament
followers: 3k
previous average reel views: 5-15k
notes: attended one tournament to assist in social content.
key metrics:
made 2 of their Top 3 all-time most viewed reels
made 5 of their Top 10 all-time most viewed reels
top viewed reels: 1mil, 256k, 41.7k, 32k, 30k
Australian Oztag
followers: 20k
previous average reel views: 20k
notes: established a consistent style for highlights that no one was doing, but has now become standard in similar sports in Australia.
key metrics:
20 reels over 300k views (+1500% views to followers ratio)
3 reels over 1,000,000 views
made all their top 20 reels at the time
made 20 of their current 30 most viewed reels
Personal Account (@jst.kny)
if a nobody like myself can get this much engagement - imagine what i can do for you as a professional athlete, team, league, entertainer or brand.
note: Anthony Joshua reel that hit 7.2m views was a case study to prove speed is everything. Reel edited within 10min of the fight ending so it was one of the first edits online and took off instantly.
other key metrics:
7 posts specifically about my journey
averaging +250k views if you remove the top reel that got 2.5m views
my ‘debut season’ reel has 40% retention at 76 seconds
